Better software.
Faster feedback.
Lessons along the way.

Limited time has made me less patient with business models that only work when the founder is constantly present. If every sale requires a call, every customer needs manual setup, and every week needs new content just to stay visible, I have not built freedom. I have built another job with worse benefits. Repost if this is the kind of business you are trying to avoid.

As a Staff Engineer, I planned around team capacity. As a solo founder and mother, I have to plan around interruption capacity too. Those are not the same thing.

Leaving employment gave me more control over my day. My 18-month-old immediately claimed most of it. My business has to survive daycare schedules, sick days, interrupted mornings, and work completed in fragments. That is not a temporary inconvenience to optimize away. It is part of the business model I chose. Follow if you are also building a business that has to fit a life, not consume it.

I used to think onboarding meant explaining the product clearly. Now I think onboarding has one job: get someone to a useful result before they lose interest.

You download a new productivity app. What is most likely to make you leave during the first minute? A. The first action is unclear B. It requires setup before showing value C. It asks for permissions too early D. You land on an empty screen Reply with the letter and what you expected to see instead.

I thought having a sick toddler was rock bottom. Turns out being sick WHILE taking care of a sick toddler is the center of the freaking Earth 😭 Today is her first day back at daycare and I’m just begging the universe for ONE healthy week. 3 colds in 6 weeks. I am tired.

A feature request is not a command. It is evidence that someone’s real workflow stopped matching your product. A Blurts customer wanted her week to begin on a day other than Sunday or Monday. The useful question was not “Can I build this?” Of course I could. The useful question was “Does this belong in the product?” What filter do you use before turning a request into a feature?

Distribution has no compiler, no tests, and no clear definition of done. The transaction automation works. The bill automation works. The content generator works. None of them were useless. That is exactly what makes technical founder avoidance hard to notice. Code keeps winning because it is the part of the business where I already know how to be good. My new rule: publish first. Automate later. Technical founders, what have you built instead of marketing?

I know how to build systems. That makes another script feel productive, even when the real work is publishing, talking to users, and asking people to try the product. My rule this week: no new automation until I use the ones I already built. What have you over-engineered instead of just doing? #buildinpublic #solopreneur #indiehacker #dev #queenofmarketing 😂

Two big Blurts features are basically done. Now comes the founder version of “done”: • test every weird case • break it myself • fix what I broke • test again • stare at the release button like it owes me money 😅 Next week.